How Groove Pricing Works
Groove is priced per user (seat), making it easy to scale your plan as your team grows. You only pay for the teammates who need access to the platform, and additional channels or lite users that exceed your plan's limits.
View our Billing Overview help page for a in-depth run down of how Groove's billing system operates.
How to Access your Billing Settings
To access your billing settings in Groove, navigate to Settings → Billing or select your profile icon in the top-right corner of your Groove dashboard, and select Billing. Here, you will be able to check your billing summary, compare billing plans, access past invoices, switch to annual billing, and more.

Groove Plans
Standard plan: Best for small support teams getting started with shared inboxes and customer communication.
Plus plan: Built for growing support teams that need more channels, additional advanced collaboration tools, and support for non-agent stakeholders.
Pro plan: Designed for large support organizations or teams that need access to advanced features and that require extensive channel coverage, advanced collaboration, and support across multiple departments.
For an in-depth comparison of each plan, please refer to the Feature Comparison List, or navigate to Settings → Billing → Plans within your Groove account.
Groove Monthly Pricing
Groove Monthly Plans | Standard | Plus | Pro |
Price | $35 per user/month | $55 per user/month | $80 per user/month |
Groove Annual Pricing (Save 20%)
Groove Annual Plans | Standard | Plus | Pro |
Price | $28 per user/month | $44 per user/month | $64 per user/month |
Additional Channels
Channels include email inboxes, live chat, and social messaging channels. Each plan includes a set number of channels, and any additional channels beyond your plan's limit are billed as add-on inboxes as shown on your billing page:
Plans & Features | Standard | Plus | Pro |
Included channels | 2 | 5 | 25 |
Additional Inbox channels | $10 each/month | $10 each/month | $10 each/month |
Additional Live Chat channels | $10 each/month | $10 each/month | $10 each/month |
Additional Facebook Messenger channels | $10 each/month | $10 each/month | $10 each/month |
Additional Instagram Messenger channels | $10 each/month | $10 each/month | $10 each/month |
FAQ
Why can't I access the billing in our account?
Please note: Only Groove admin users are able to access the billing page. Please contact a admin user within your team to promote your user role, or reach out to our support team at support@groovehq.com for further assistance
How do I switch to monthly billing?
Please contact our support team at support@groovehq.com for further assistance with switching to a monthly plan in Groove.
How do I retry a failed invoice?
Navigate to Settings → Billing → Invoices and select the "Retry" button on the failed invoice.
How does the annual billing work?
With the both monthly and annual billing, you'll pay for the seat. If you were to archive a user during your billing period, that seat would be available for another user, the unused time is not credited back.
For example, for annual billing - let’s say you have 9 Agents on a annual account from 1st Jan - 31st Dec:
On 1 March you add one more agent, you will be pro-rata billed from 1 Mar - 31 Dec for that agent
You now have 10 agents (10 seats)
On 1 Jun you remove 2 agents - remaining time is not credited, but have you have 2 seats open
You now have 8 agents (with 2 seats that you’ve paid for available during this billing period)
1 Sept you add a new another agent - you are not billed (9 active agents, 1 seat now available you have paid for)
1 Oct you add a new another agent - you are not billed (10 active agents, 0 seat now available you have paid for)
1 Dec you add a new another agent - you are pro-rata billed from 1 Dec to 31 Dec since you have no available seats
How do I downgrade my plan?
Navigate to Settings → Billing → Plans and select "Downgrade"
How do I cancel my plan?
Please contact our support team at support@groovehq.com for further assistance with canceling your Groove subscription.
What are Lite Users?
Lite Users are available on Groove's Plus and Pro plans and provide the ability to add a limited number of free users to your Groove account for visibility and collaboration purposes. Lite users have the ability to view conversations within Groove, collaborate with notes and @mentions, and view reports. They do not have the ability to respond to conversations, follow conversations, be assigned tickets, or view billing. If you need more Lite users added to your account, you can purchase additional Lite user seats. You can move team members to/from the Lite User role at any time.
Can I add additional Lite Users?
Yes! Additional Lite Users are billed at $5 each per month, and are only charged when you exceed your plan's Lite User limit. Please refer to our Feature Comparison List to view your exact plan's limits, or navigate to Settings → Billing → Plans within your Groove account.
What happens if I remove a old user and add a new user?
You are billed per "seat." If a user is removed during an active billing period, the seat remains open, allowing another user to take that spot without additional charges.
What are Advanced Instant Replies?
These are any instant replies that include actions, for example, adding a tag.
Please refer to our help page on Instant Replies for more information.
What are Advanced Rules?
These includes any time-based rules, rules that add tags or assign to teammates.
Please refer to our help page on Rules for more information.
What are the accepted payment methods?
We only accept payments by credit card.
Purchase orders, PayPal, and direct bank transfers are not supported.
How do I remove a user?
Groove users are Archived. You can archive users from your "Settings → Teammates". To do so, click on the dots to the right of the user in the list you want to archive.
What happens when I archive a user?
Archiving a teammate user does not permanently delete their profile from the account, but it does halt billing and access for that user.
Any conversations that were owned by that user will become unassigned when the user is archived. This is done so that if a customer replies to an old conversation, it will re-open in the Unassigned folder so that your team can re-assign to an active member of the team
What do I do when our card was declined?
If your credit card is declined, you will receive notifications via email as well as in the account that we could not process your payment. As a first step, we recommend contacting your bank for more information as to why the charge was declined.
Our support team can usually see a very basic explanation for the decline, but your bank will be able to give you better details and ensure that future declines do not occur. Quite often the issue is related to the bank blocking an international payment for security reasons.
If you continue having trouble after contacting your bank, we recommend using an alternate card if possible.
Our billing system will attempt to charge your card for four consecutive days before the account is closed for non-payment. If your account closes due to a billing issue due to fraud, lost cards, or any unexpected occurrence, please contact us at support@groovehq.com so that we can assist with the matter.
How do I download our invoices?
If you need to view, download, or print an invoice, any account admin on your team can access all of the billing invoices (receipts) by going into Settings → Billing → Invoices.
What is advanced API access?
Advanced API access means higher API rate limits—that’s the only difference.
All API endpoints are available on all plans (as long as the related feature is included in your plan).
The difference is how many requests you can make per minute:
Standard: 200 calls/min
Plus: 400 calls/min
Pro (Advanced API access): 800 calls/min
What are AI draft credits?
AI Drafts function by scanning your Knowledge Base articles and past conversations to draft responses for you. To learn more about AI Drafts, please refer to our AI Features help page.
Navigate to Settings → Billing → AI Drafts Credits to access your AI Credit billing section:
Every credit costs $0.25
100 credits = $25.00
1 credit = 1 AI draft
You can enable auto-refills and set a limit. Unused credits do not expire. All billing-related information related to AI Drafts can be found inside the Invoices tab.
Feature Comparison List
Users
Plans & Features | Standard | Plus | Pro |
Maximum Teammates | 25 | Unlimited | Unlimited |
Lite users | None | 10 | 50 |
Omnichannel Inboxes
Plans & Features | Standard | Plus | Pro |
Included channels | 2 | 5 | 25 |
Lite users | 25 | Unlimited | Unlimited |
Email inboxes | ✅ | ✅ | ✅ |
Live chat | ✅ | ✅ | ✅ |
Instagram direct messages | ✅ | ✅ | ✅ |
Facebook messenger | ✅ | ✅ | ✅ |
Web widget with contact form & knowledge base | ✅ | ✅ | ✅ |
Call logging | ✅ | ✅ | ✅ |
iOS & Android mobile apps | ✅ | ✅ | ✅ |
Collaboration Features
Plans & Features | Standard | Plus | Pro |
Included free lite users | None | 10 | 50 |
Conversation statuses | ✅ | ✅ | ✅ |
Unified "all inboxes" view | ✅ | ✅ | ✅ |
Teammate assignment | ✅ | ✅ | ✅ |
Collision detection | ✅ | ✅ | ✅ |
Internal notes with @mentions | ✅ | ✅ | ✅ |
Follow conversations | ✅ | ✅ | ✅ |
Agent availability | ✅ | ✅ | ✅ |
Teams | ❌ | ✅ | ✅ |
Powerful Inbox Features
Plans & Features | Standard | Plus | Pro |
Custom smart folders | ✅ | ✅ | ✅ |
Conversation tags | ✅ | ✅ | ✅ |
Conversation snoozing | ✅ | ✅ | ✅ |
Open tracking | ✅ | ✅ | ✅ |
Search with variables | ✅ | ✅ | ✅ |
Satisfaction ratings (CSAT) | ✅ | ✅ | ✅ |
Customer feedback | ✅ | ✅ | ✅ |
Spam & blacklist handling | ✅ | ✅ | ✅ |
Customer overview with custom fields | ✅ | ✅ | ✅ |
Conversation history | ✅ | ✅ | ✅ |
Customer notes | ✅ | ✅ | ✅ |
Merge conversations | ✅ | ✅ | ✅ |
Custom profile | ✅ | ✅ | ✅ |
Custom auto-replies | ✅ | ✅ | ✅ |
Custom signatures | ✅ | ✅ | ✅ |
Slack notifications | ✅ | ✅ | ✅ |
Undo send | ✅ | ✅ | ✅ |
Keyboard shortcuts | ✅ | ✅ | ✅ |
IMAP email connection | ✅ | ✅ | ✅ |
Custom SMTP sending | ✅ | ✅ | ✅ |
Automations & Workflows
Plans & Features | Standard | Plus | Pro |
Instant replies | ✅ | ✅ | ✅ |
Rules | ✅ | ✅ | ✅ |
Rule templates | ✅ | ✅ | ✅ |
Interaction escalation | ✅ | ✅ | ✅ |
Custom rule builder | ✅ | ✅ | ✅ |
Round robin assignment | ✅ | ✅ | ✅ |
Round robin assignment with load balancing | ✅ | ✅ | ✅ |
Time-based rules | ❌ | ✅ | ✅ |
SLA management | ❌ | ✅ | ✅ |
Advanced rule automations | ❌ | ✅ | ✅ |
Instant reply actions | ❌ | ✅ | ✅ |
Reporting & Analytics
Plans & Features | Standard | Plus | Pro |
Reporting history | 2 years | Unlimited | Unlimited |
Average conversations & resolutions | ✅ | ✅ | ✅ |
First response times | ✅ | ✅ | ✅ |
Tag reporting | ✅ | ✅ | ✅ |
Total customers helped | ✅ | ✅ | ✅ |
Average resolution time | ✅ | ✅ | ✅ |
Productivity reports | ✅ | ✅ | ✅ |
Performance reports | ✅ | ✅ | ✅ |
Customer happiness (CSAT) reporting | ✅ | ✅ | ✅ |
Knowledge base reporting | ✅ | ✅ | ✅ |
User-specific reporting | ✅ | ✅ | ✅ |
Team-specific reporting | ❌ | ✅ | ✅ |
Live Chat
Plans & Features | Standard | Plus | Pro |
Branded chat widget for web & mobile | ✅ | ✅ | ✅ |
End user identification | ✅ | ✅ | ✅ |
User and visit info | ✅ | ✅ | ✅ |
Transcripts | ✅ | ✅ | ✅ |
Email continuation | ✅ | ✅ | ✅ |
Maximum conversation handling | ✅ | ✅ | ✅ |
Unattended message handling | ✅ | ✅ | ✅ |
Welcome bot | ✅ | ✅ | ✅ |
No online agent automations | ✅ | ✅ | ✅ |
Hide teammate avatar from participants | ✅ | ✅ | ✅ |
Custom chat availability settings | ✅ | ✅ | ✅ |
Round robin routing with load balancing | ❌ | ✅ | ✅ |
AI Features
Plans & Features | Standard | Plus | Pro |
AI assist | ❌ | ✅ | ✅ |
AI summarize | ❌ | ✅ | ✅ |
AI sentiment | ❌ | ✅ | ✅ |
AI tag suggest | ❌ | ✅ | ✅ |
AI drafts | ❌ | 25 credits per month | 500 credits per month |
API & Integrations
Plans & Features | Standard | Plus | Pro |
40+ Native integrations | ✅ | ✅ | ✅ |
API access | 200 calls/minute | 400 calls/minute | 800 calls/minute |
Webhooks | ✅ | ✅ | ✅ |
Custom profile app builder | ✅ | ✅ | ✅ |
Zapier access | ✅ | ✅ | ✅ |
Slack integration & notifications | ✅ | ✅ | ✅ |
Salesforce integration | ❌ | ✅ | ✅ |
HubSpot integration | ❌ | ✅ | ✅ |
Jira integration | ❌ | ✅ | ✅ |
Advanced API access | ❌ | ❌ | ✅ |
Security & Permissions
Plans & Features | Standard | Plus | Pro |
Two-factor authentication (2FA) | ✅ | ✅ | ✅ |
Mailbox access permissions | ✅ | ✅ | ✅ |
Teammate roles | ✅ | ✅ | ✅ |
Public downtime reporting | ✅ | ✅ | ✅ |
Advanced Setup
Plans & Features | Standard | Plus | Pro |
Remove Groove branding | ✅ | ✅ | ✅ |
Data export | ✅ | ✅ | ✅ |
Contact Variables | ✅ | ✅ | ✅ |
Auto bcc | ✅ | ✅ | ✅ |
Time-zone configuration | ✅ | ✅ | ✅ |