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Account Management

Groove Pricing FAQ

Answers to common questions about Groove pricing, billing, plan limits, add-ons, and account management.

Last updated on 02 Jun, 2026

How Groove Pricing Works

Groove is priced per user (seat), making it easy to scale your plan as your team grows. You only pay for the teammates who need access to the platform, and additional channels or lite users that exceed your plan's limits.

View our Billing Overview help page for a in-depth run down of how Groove's billing system operates.

How to Access your Billing Settings

To access your billing settings in Groove, navigate to Settings → Billing or select your profile icon in the top-right corner of your Groove dashboard, and select Billing. Here, you will be able to check your billing summary, compare billing plans, access past invoices, switch to annual billing, and more.

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Groove Plans

Standard plan: Best for small support teams getting started with shared inboxes and customer communication.

Plus plan: Built for growing support teams that need more channels, additional advanced collaboration tools, and support for non-agent stakeholders.

Pro plan: Designed for large support organizations or teams that need access to advanced features and that require extensive channel coverage, advanced collaboration, and support across multiple departments.

For an in-depth comparison of each plan, please refer to the Feature Comparison List, or navigate to Settings → Billing → Plans within your Groove account.

Groove Monthly Pricing

Groove Monthly Plans

Standard

Plus

Pro

Price

$35 per user/month

$55 per user/month

$80 per user/month

Groove Annual Pricing (Save 20%)

Groove Annual Plans

Standard

Plus

Pro

Price

$28 per user/month

$44 per user/month

$64 per user/month

Additional Channels

Channels include email inboxes, live chat, and social messaging channels. Each plan includes a set number of channels, and any additional channels beyond your plan's limit are billed as add-on inboxes as shown on your billing page:

Plans & Features

Standard

Plus

Pro

Included channels

2

5

25

Additional Inbox channels

$10 each/month

$10 each/month

$10 each/month

Additional Live Chat channels

$10 each/month

$10 each/month

$10 each/month

Additional Facebook Messenger channels

$10 each/month

$10 each/month

$10 each/month

Additional Instagram Messenger channels

$10 each/month

$10 each/month

$10 each/month

FAQ

Why can't I access the billing in our account?

Please note: Only Groove admin users are able to access the billing page. Please contact a admin user within your team to promote your user role, or reach out to our support team at support@groovehq.com for further assistance

How do I switch to monthly billing?

Please contact our support team at support@groovehq.com for further assistance with switching to a monthly plan in Groove.

How do I retry a failed invoice?

Navigate to Settings → Billing → Invoices and select the "Retry" button on the failed invoice.

How does the annual billing work?

With the both monthly and annual billing, you'll pay for the seat. If you were to archive a user during your billing period, that seat would be available for another user, the unused time is not credited back.

 

For example, for annual billing - let’s say you have 9 Agents on a annual account from 1st Jan - 31st Dec: 

  • On 1 March you add one more agent, you will be pro-rata billed from 1 Mar - 31 Dec for that agent

  • You now have 10 agents (10 seats)

  • On  1 Jun you remove 2 agents - remaining time is not credited, but have you have 2 seats open

  • You now have 8 agents (with 2 seats that you’ve paid for available during this billing period)

  • 1 Sept you add a new another agent - you are not billed (9 active agents, 1 seat now available you have paid for)

  • 1 Oct you add a new another agent - you are not billed (10 active agents, 0 seat now available you have paid for)

  • 1 Dec you add a new another agent - you are pro-rata billed from 1 Dec to 31 Dec since you have no available seats

How do I downgrade my plan?

Navigate to Settings → Billing → Plans and select "Downgrade"

How do I cancel my plan?

Please contact our support team at support@groovehq.com for further assistance with canceling your Groove subscription.

What are Lite Users?

Lite Users are available on Groove's Plus and Pro plans and provide the ability to add a limited number of free users to your Groove account for visibility and collaboration purposes. Lite users have the ability to view conversations within Groove, collaborate with notes and @mentions, and view reports. They do not have the ability to respond to conversations, follow conversations, be assigned tickets, or view billing. If you need more Lite users added to your account, you can purchase additional Lite user seats. You can move team members to/from the Lite User role at any time.

Can I add additional Lite Users?

Yes! Additional Lite Users are billed at $5 each per month, and are only charged when you exceed your plan's Lite User limit. Please refer to our Feature Comparison List to view your exact plan's limits, or navigate to Settings → Billing → Plans within your Groove account.

What happens if I remove a old user and add a new user?

You are billed per "seat." If a user is removed during an active billing period, the seat remains open, allowing another user to take that spot without additional charges.

What are Advanced Instant Replies?

These are any instant replies that include actions, for example, adding a tag.

Please refer to our help page on Instant Replies for more information.

What are Advanced Rules?

These includes any time-based rules, rules that add tags or assign to teammates.

Please refer to our help page on Rules for more information.

What are the accepted payment methods?

We only accept payments by credit card

Purchase orders, PayPal, and direct bank transfers are not supported. 

How do I remove a user?

Groove users are Archived. You can archive users from your "Settings → Teammates". To do so, click on the dots to the right of the user in the list you want to archive.

What happens when I archive a user?

Archiving a teammate user does not permanently delete their profile from the account, but it does halt billing and access for that user.

Any conversations that were owned by that user will become unassigned when the user is archived. This is done so that if a customer replies to an old conversation, it will re-open in the Unassigned folder so that your team can re-assign to an active member of the team

What do I do when our card was declined?

If your credit card is declined, you will receive notifications via email as well as in the account that we could not process your payment. As a first step, we recommend contacting your bank for more information as to why the charge was declined.

Our support team can usually see a very basic explanation for the decline, but your bank will be able to give you better details and ensure that future declines do not occur. Quite often the issue is related to the bank blocking an international payment for security reasons.

If you continue having trouble after contacting your bank, we recommend using an alternate card if possible.  

Our billing system will attempt to charge your card for four consecutive days before the account is closed for non-payment. If your account closes due to a billing issue due to fraud, lost cards, or any unexpected occurrence, please contact us at support@groovehq.com so that we can assist with the matter.

How do I download our invoices?

If you need to view, download, or print an invoice, any account admin on your team can access all of the billing invoices (receipts) by going into Settings → Billing → Invoices.  

What is advanced API access?

Advanced API access means higher API rate limits—that’s the only difference.

  • All API endpoints are available on all plans (as long as the related feature is included in your plan).

  • The difference is how many requests you can make per minute:

    • Standard: 200 calls/min

    • Plus: 400 calls/min

    • Pro (Advanced API access): 800 calls/min

What are AI draft credits?

AI Drafts function by scanning your Knowledge Base articles and past conversations to draft responses for you. To learn more about AI Drafts, please refer to our AI Features help page.

Navigate to Settings → Billing → AI Drafts Credits to access your AI Credit billing section:

  • Every credit costs $0.25

  • 100 credits = $25.00

  • 1 credit = 1 AI draft

You can enable auto-refills and set a limit. Unused credits do not expire. All billing-related information related to AI Drafts can be found inside the Invoices tab.

Feature Comparison List

Users

Plans & Features

Standard

Plus

Pro

Maximum Teammates

25

Unlimited

Unlimited

Lite users

None

10

50

Omnichannel Inboxes

Plans & Features

Standard

Plus

Pro

Included channels

2

5

25

Lite users

25

Unlimited

Unlimited

Email inboxes

Live chat

Instagram direct messages

Facebook messenger

Web widget with contact form & knowledge base

Call logging

iOS & Android mobile apps

Collaboration Features

Plans & Features

Standard

Plus

Pro

Included free lite users

None

10

50

Conversation statuses

Unified "all inboxes" view

Teammate assignment

Collision detection

Internal notes with @mentions

Follow conversations

Agent availability

Teams

Powerful Inbox Features

Plans & Features

Standard

Plus

Pro

Custom smart folders

Conversation tags

Conversation snoozing

Open tracking

Search with variables

Satisfaction ratings (CSAT)

Customer feedback

Spam & blacklist handling

Customer overview with custom fields

Conversation history

Customer notes

Merge conversations

Custom profile

Custom auto-replies

Custom signatures

Slack notifications

Undo send

Keyboard shortcuts

IMAP email connection

Custom SMTP sending

Automations & Workflows

Plans & Features

Standard

Plus

Pro

Instant replies

Rules

Rule templates

Interaction escalation

Custom rule builder

Round robin assignment

Round robin assignment with load balancing

Time-based rules

SLA management

Advanced rule automations

Instant reply actions

Reporting & Analytics

Plans & Features

Standard

Plus

Pro

Reporting history

2 years

Unlimited

Unlimited

Average conversations & resolutions

First response times

Tag reporting

Total customers helped

Average resolution time

Productivity reports

Performance reports

Customer happiness (CSAT) reporting

Knowledge base reporting

User-specific reporting

Team-specific reporting

Live Chat

Plans & Features

Standard

Plus

Pro

Branded chat widget for web & mobile

End user identification

User and visit info

Transcripts

Email continuation

Maximum conversation handling

Unattended message handling

Welcome bot

No online agent automations

Hide teammate avatar from participants

Custom chat availability settings

Round robin routing with load balancing

AI Features

Plans & Features

Standard

Plus

Pro

AI assist

AI summarize

AI sentiment

AI tag suggest

AI drafts

25 credits per month

500 credits per month

API & Integrations

Plans & Features

Standard

Plus

Pro

40+ Native integrations

API access

200 calls/minute

400 calls/minute

800 calls/minute

Webhooks

Custom profile app builder

Zapier access

Slack integration & notifications

Salesforce integration

HubSpot integration

Jira integration

Advanced API access

Security & Permissions

Plans & Features

Standard

Plus

Pro

Two-factor authentication (2FA)

Mailbox access permissions

Teammate roles

Public downtime reporting

Advanced Setup

Plans & Features

Standard

Plus

Pro

Remove Groove branding

Data export

Contact Variables

Auto bcc

Time-zone configuration

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