Adding SPF and CNAME information to your DNS record validates your sending email address from Groove, improving your deliverability. In short, white labeling your domain is a good way to stay out of a spam folder. 

To get started, locate your DNS control panel for your domain or contact your DNS hosting company.

Step 1. Adding SPF 

To add the SPF address, you're actually going to create a TXT record in your DNS (not an SPF record). You will use the following details:

Record Type: TXT (Text)
TXT Value: v=spf1 ~all

Note: For multiple includes, your SPF TXT record will look something like this:

 v=spf1 a mx ~all

If the above doesn't work, you might try the following instead:

 v=spf1 a mx ~all

(The exact syntax for multiple includes can vary depending on your DNS provider. If you have any issues, we recommend contacting your provider.)

Step 2. Adding CNAME Record

Next, you'll need to create a CNAME record within your DNS provider's administration panel and configure it to point to your Groove host. When you create the CNAME record, point to direct to It should look a little something like this:

**Please note that you want to change "" to your own domain when setting up these records.**

Alternative Options for CNAME

  1. If for some reason the DKIM won't take, you can try smtpapi._domainkey instead of -- which sometimes resolves the issue.
  2. If you can't create a CNAME you can add a TXT record instead w/ the value:
k=rsa; t=s; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDPtW5iwpXVPiH5FzJ7Nrl8USzuY9zqqzjE0D1r04xDN6qwziDnmgcFNNfMewVKN2D1O+2J9N14hRprzByFwfQW76yojh54Xu3uSbQ3JP0A7k8o8GutRF8zbFUA8n0ZH2y0cIEjMliXY4W4LwPA7m4q0ObmvSjhd63O9d8z1XkUBwIDAQAB

Once you have added the following records and DKIM settings, head on over to Settings > Mailboxes to complete the set up. 

Step 3. Checking Your New DNS Settings

From your mailbox settings page, you can run a check on your DNS settings. 

Once both records are green, you're good to go!

A task will run once per day at midnight Pacific Time to check that your DNS is configured properly. If there is an issue detected, your white labeling will be disabled.