We're excited to share that Groove is rebranding, and our new website and future product direction will be centered around Helply.
What Does This Mean for Existing Groove Customers?
If you're currently using Groove, nothing is changing for your account.
Your:
Account
Data
Pricing
Team members
Existing workflows
will all remain exactly as they are today.
Classic Groove will continue operating as normal, with a dedicated team of engineers, support staff, and product specialists focused on maintaining and improving the platform. We're continuing to release updates and improvements regularly, and that commitment isn't changing.
No Migration Required
You do not need to take any action.
We are:
Not migrating customers to Helply
Not sunsetting Groove
Not changing your pricing
Not changing your login process
Classic Groove will continue running exactly as it does today.
Your Login Stays the Same
You will continue signing in through your existing Groove URL:
yourcompany.groovehq.com
We recommend bookmarking your Groove login URL so you always have it readily available.
Why Does GrooveHQ.com Redirect to Helply?
The main Groove website (groovehq.com) now redirects to Helply.
This change does not affect your Groove account or login URL.
If you visit Helply and need to access your Groove account:
Click Login.
Select "Classic Groove customer? Sign in here".
You'll be taken directly to the Groove sign-in page.
What Is Helply?
Helply is a new, AI-first customer support platform designed primarily for B2B technology companies.
It combines:
AI Agents
Help Desk
Knowledge Base
into a single platform.
Helply's pricing model is designed around AI outcomes, meaning B2B customers only pay for AI actions that successfully deliver value to their teams and support operations.
Helply is a separate product built specifically for B2B organizations, with a dedicated purchasing process and white-glove onboarding to support successful deployment across customer support teams.
Groove's Ongoing Commitment
Classic Groove remains an actively supported product with a dedicated team focused on:
Platform reliability
Customer support
Product improvements
Regular updates and enhancements
Our commitment to existing Groove customers remains unchanged.
Thank you for being a Groove customer! ☺️
FAQ
Is Groove shutting down?
No. Groove is not shutting down and there are no plans to sunset the product. Classic Groove continues to operate and receive ongoing support and improvements.
Do I need to migrate to Helply?
No. Existing Groove customers are not being migrated to Helply and no action is required.
Will my Groove data be moved to Helply?
No. Your Groove data remains in your existing Groove account.
Will my Groove pricing change?
No. Your current Groove pricing remains unchanged.
Does my Groove login URL change?
No. You will continue to access Groove through your existing login URL, such as:
yourcompany.groovehq.com
Why does groovehq.com redirect to Helply?
The Groove brand is transitioning to Helply, so the main website now redirects there. This does not affect existing Groove accounts or login URLs.
How do I access my Groove account if I'm on Helply's website?
Click Login on Helply and select "Classic Groove customer? Sign in here" to access your Groove account.
Or you can use this URL: https://app.groovehq.com/
Is Helply replacing Groove?
No. Helply is a separate product designed for B2B Organizations. Classic Groove continues to operate independently.
Will Groove still receive updates and support?
Yes. Groove has a dedicated team responsible for support, maintenance, and ongoing product improvements.
What is Helply?
Helply is an AI-first support platform for B2B companies that combines AI agents, a help desk, and a knowledge base in a single solution.
Do I have to use Helply to keep using Groove?
No. You can continue using Groove exactly as you do today without making any changes.
Who should consider Helply?
Helply is designed primarily for B2B technology companies looking for an AI-first support platform with AI agents, knowledge base functionality, and help desk tools in one place.